Visited: The Future of Design Talk @ W+K, London

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25th May - The Event Space at Weiden + Kennedy, London played host to The Future of Design, an open discussion with 6 designers. Including Ben Terrett, Mark Holt, Stuart Watson (VentureThree), Marina Waller (Wolff Olins), Carl Burgess (More Soon) and Mills (ustwo™).

So, I thought this talk would be about "the future of design" but in fact every designer who talked just did a retrospective presentation of their own work. I thought this was quite shallow of them especially given the title of the event but also as people who work in such as fast paced industry like advertising. I actually felt as though they had very little interest in, not only, how the advertising industry was developing but also, for example, how developments in technology would maybe affect them and the industry in the future (seeing as this is such a massively influential factor in their line of work). If anything I think it just made me think that designers in advertising have a very simplistic view of the world, 'consumers' / people and clients they serve. The work presented was quite nice but this was a pretty boring talk and I was expecting a lot more.