Not really the kind of work I'm interested in but what they say about it is curious.
We make systems not narratives. Through systems combined the public, stories are generated. Making experiences that create memories. Show our perception of the world to other people.
Another video - http://www.thecreatorsproject.com/en-uk/creators/hellicar-lewis
http://www.hellicarandlewis.com/
Another video - http://www.thecreatorsproject.com/en-uk/creators/hellicar-lewis
http://www.hellicarandlewis.com/
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