continued from 'Monoculture'...
The term next appeared in 2009 with the publication of Mark Fisher's book, Capitalist Realism. Is There No Alternative?Fisher argues that the term "capitalist realism" best describes the current global political situation. His argument is a response to, and critique of, neo-liberalism and new forms of government which apply the logic of capitalism and the market to all aspects of governance.
As a philosophical concept capitalist realism is indebted to an Althusserian conception of ideology. Fisher proposes that within a capitalist framework there is no space to conceive of alternative forms of social structures. He proposes that the 2008 financial crisis compounded this position; rather than seeking alternates to the existing model we look for modifications within the system. The crash confirmed within the populace the necessity of capitalism rather than shake it loose from its foundations.
"Capitalist realism as I understand it cannot be confined to art or to the quasi-propagandistic way in which advertising functions. It is more like a pervasive atmosphere, conditioning not only the production of culture but also the regulation of work and education, and acting as a kind of invisible barrier constraining thought and action."[6]
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