Protest By Way Of Marketing

http://www.dezeen.com/2013/07/27/opinion-sam-jacob-protest-through-media-and-marketing/

"I'd argue that the fact that there seems to be no single point is the point. The act and the subject of these protests have become delaminated. It's as though any subject can be attributed to any act, and the interchangeable relationship between the sign and signified makes it a postmodern form of protest. Doubly so, because the shifting arrangements of form and content take place within the media - in the representation of the act, not the act in and of itself. It's protest by way of marketing, PRotest, to coin a phrase. The worry is that by operating as a form of marketing, this kind of protest only serves to reinforce the mechanisms of contemporary society, only makes us more alienated, further from a position where we might be able to achieve anything.

Perhaps this kind of non-specific protest is a function of our own era. Maybe it's just harder to pinpoint what exactly is wrong because, quite frankly, everything is kind of wrong and there's nothing anyone can do about it."