Luther Blissett

Luther Blissett is a multiple-use name, an "open reputation" informally adopted and shared by hundreds of artists and activists all over Europe and the Americas since 1994. The pseudo-name first appeared in Bologna, Italy, in mid-1994, when a number of cultural activists began using it for staging a series of urban and media pranks and to experiment with new forms of authorship and identity. From Bologna the multiple-use name spread to other European cities, such as Rome and London, as well as countries such as Germany, Spain, and Slovenia.^[1] Sporadic appearances of Luther Blissett have been also noted in Canada, the United States, and Brazil.


The industry of the integrated spectacle and immaterial command owes me money. I will not come to terms with it until I will not have what is owed to me. For all the times I appeared on TV, films, and on the radio as a casual passersby or as an element of the landscape, and my image has not been compensated . . . for all the words or expressions of high communicative impact I have coined in peripheral cafes, squares, street corners, and social centers that became powerful advertising jingles, without seeing a dime; for all the times my name and my personal data have been put at work inside stats, to adjust the demand, refine marketing strategies, increase the productivity of firms to which I could not be more indifferent; for all the advertising I continuously make by wearing branded t-shirts, backpacks, socks, jackets, bathing suits, towels, without my body being remunerated as a commercial billboard; for all of this and much more, the industry of the integrated spectacle owes me money! I understand it may be difficult to calculate how much they owe me as an individual. But this is not necessary at all, because I am Luther Blissett, the multiple and the multiplex. And what the industry of the integrated spectacle owes me, it is owed to the many that I am, and is owed to me because I am many. From this viewpoint, we can agree on a generalized compensation. You will not have peace until I will not have the money! LOTS OF MONEY BECAUSE I AM MANY: CITIZEN INCOME FOR LUTHER BLISSETT!^[6]
http://en.wikipedia.org/wiki/Luther_Blissett_(nom_de_plume)